In basic simple terms, influencers are people or brands, which manage to gather masses of online audience that follows through the recommendations made by the influencer. These influencers are easily available and they help to spread awareness of one’s podcast. Furthermore, they also endorse the shows and sponsors and drive conversations about the podcast. Whether it is a celebrity or some random common person, anyone can be an influencer if he can positively affect another person’s subconscious.
How to choose the best influencer
In order to select the best influencer firstly, one must be aware of the target audience, whom they are trying to influence. One must also consider the fact that who the influencer is and what kind of platforms the person operates in, also what kind and number of audience follow the person. Although this seems a lot to consider, but if the hired influencer is not able to connect with the audiences and the podcast is not receiving proper advertising then the efforts turn worthless. Podcast influencers can be anyone and can follow any method of promotion. They can be product reviewers, writers, bloggers, celebrities and even other competitors in the market.
How podcast influencers can grow the audience
- One of the most common method used by influencers to promote a podcast is to enlist it on iTunes or google play. These stores have most number of customers globally and hence provide better promotion opportunities.
- They can create an appealing cover of podcast to display on various social media platforms.
- They can get more number of reviews and subscribers for the podcast. A feedback whether positive or negative is crucial for the popularity of podcast. The more the feedback received the better it is for the podcast.
- Another technique, which proves helpful for influencers, is to create a website for the promotion of podcast. People surf the internet all the time. Having a website of own might increase the chance that more people will get aware about the podcast.
- Promoting the show on social media is another very widely used method by influencers. Social media platform have the highest active user counts and give better chances for the podcast to gain an audience.
Podcast influencers are a most effective way to reach out and motivate the audiences. Having an extra hand to promote the show proves to be very beneficial.